WHAT’S THE BACKGROUND ON THE CX SUMMIT?

Walker began hosting customer experience events for our clients more than 15 years ago. As they grew in popularity we decided it was time to expand the event and open it to the rapidly growing CX industry. Knowing there were plenty of other conferences to choose from, we decided to distinguish it by designing it specifically for CX professionals at B-to-B companies. Today it remains the first and only event focused completely on B-to-B customer experience topics and best practices.

If you are involved in B-to-B customer experience initiatives at your company, this is the event for you. What’s more, it is produced by a firm with extensive experience hosting outstanding events for CX professionals.

WHAT MAKES THIS CONFERENCE DIFFERENT FROM OTHER CX EVENTS?

Other than the obvious difference – it’s the only CX event focused entirely on B-to-B CX – there are a few other things that stand out:

  • Significant deliverables – Each year we carefully select highly relevant topics to develop and research and then release these groundbreaking reports at the CX Summit. Each attendee receives complimentary copies of these reports.
  • Engaging speakers and workshops – Speakers include executives, industry analysts, strategists, and experts in the field of customer experience. We do everything possible to provide the right mix of sessions and deliver them in a manner that is engaging and interactive.
  • Valuable networking – We provide plenty of opportunity for attendees to learn and share with a wide range of B-to-B customer experience professionals.

WHAT SORT OF COMPANIES ATTEND THIS EVENT?

Most of the companies that attend are large, complex organizations that see customer experience as a key strategic competitive advantage. Here is a sampling of the companies that attended last year’s event: Akamai, Amdocs, Arris, AT&T, Avaya, Avery-Denison, Blackbaud, Boston Scientific, Capitol One, Castrol, Cintas, EMC, Ferguson, GE, Ingersoll Rand, Ingram, Intel, Johnson Controls, Johnsonville, Microsoft, NCR, NetApp, Penske, Seagate, Sysco, Tetra Pak, Thompson Reuters, and Time Warner.

WHO ARE THE PEOPLE THAT ATTEND? WHAT ROLES DO THEY PLAY IN THEIR COMPANY?

A wide range of professionals involved in customer experience strategies attend the B-to-B CX Summit. This includes those involved with the development of customer strategies and the implementation of initiatives to help their company improve performance through focus on their customers.

Here are just a few of the titles of those who attended last year’s event: Customer Experience Champion, Customer Interface Manager, Customer Services VP, Director-Continuous Improvement, Director of CRM & Customer Experience, Director of Customer & Partner Assurance, Director of Customer Experience and Analytics, Sr. Manager of Customer Listening, Strategic Account Executive, Vice President of Program Management, VP of Business Operations, SVP of Customer Experience.

WHO IS WALKER – THE HOST OF THE CX SUMMIT?

Walker is a customer experience consulting firm helping businesses for more than 75 years. Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in putting customer intelligence to use to improve retention and growth, using predictive analytics, cutting edge technology, and expert advice to deliver results.

In addition to producing events for customer experience professionals, we broadcast a monthly webcast program, publish blogs, distribute articles, and provide many other CX resources. For more information, please visit our website at www.walkerinfo.com.

WHAT IS THE COST TO ATTEND?

Registration to attend the B-to-B CX Summit is $1,995. Register before December 31 and receive a $500 discount.

We also feature two pre-Summit workshops. Attend one workshop for an additional $200 or attend both for $350.

WHAT’S INCLUDED IN THE REGISTRATION FEE?

The registration fee includes all sessions in the two-day program including keynote addresses, breakout sessions, roundtable discussion groups, and peer-to-peer facilitated discussions. Also built-in are special events which include the welcome reception, breakfast and lunch both days, a special dinner, and our CX celebration at the conclusion of the event. Attendees will receive two newly-published reports and will have access to online proceedings published after the conclusion of the conference.

WHAT IF I CHANGE MY MIND?

If you must cancel for any reason, full refunds will be honored through August 1, 2017. After this date, we cannot refund your conference registration but would be happy to accept a substitute attendee in your place. For more information regarding administrative policies, please contact Walker pgibbons@walkerinfo.com.

WHAT IF I SELL CX SOLUTIONS? CAN I ATTEND?

The CX Summit is designed specifically for customer experience professionals at B-to-B firms. Because Walker is a solution provider to many of these firms, we do not permit companies with competing solutions to attend. However, we do welcome other companies with complimentary services to join us and we encourage them to consider becoming one of our CX Summit partners so they can gain exposure and provide additional perspective at the event.

DO YOU HAVE A SPONSOR OR PARTNER PROGRAM FOR CX SOLUTION PROVIDERS?

Yes. If you are a provider of CX solutions, please check out our partner program. We thoughtfully select partners that will help round out our program and provide exposure for reputable solution providers. Download more information about the CX Summit Partner Program or send a note to Walker at pgibbons@walkerinfo.com and we’ll set up a call to discuss if the CX Summit is a good fit for your organization.

DO YOU ACCEPT OUTSIDE SPEAKERS?

Yes. However, we plan pretty far in advance. Typically by January we have our speaking lineup pretty well set. That said, it doesn’t hurt to contact us to share your interest. Just go to the Contact Us page and fill out the contact form. 

HOW CAN I SELL THIS TO MY BOSS?

We understand – you need to justify attending this event! Please know we'll do all we can to ensure you walk away with has much value as possible. However, you may need to make sure that your boss sees it that way too. Here are some key points you can make to convince others that this is time and money well spent.

  • Relevant – This is the only customer experience event specifically designed for B-to-B customer experience professionals.
  • Experienced – Walker has been hosting customer experience events for more than 15 years. Nobody knows this business better.
  • Expertise – Nearly all workshop leaders have more than 15 years of experience working in CX. Presentations and materials will be top-notch
  • Engagement – Walker produced events are filled with interactive sessions that encourage learning and sharing of best practices with other CX professionals.
  • Contacts – With plenty of networking time attendees will undoubtedly identify contacts from similar companies to keep in touch with to share ideas on an ongoing basis.
  • Special releases – two special reports will be released at the CX Summit which will provide practical advice on garnering executive support and optimizing customer experiences.

The CX Summit will also be fun – we’re going to make sure you have a great time in San Antonio.